Game's On!

In the build up to the Taste of Game Week (w/c 10th November), it's good to hear that the BASC and Sainsbury's will for the second year be working in tandem to promote the consumption of game to the store's customers.

As of Wednesday 17th October, the Game's On logo will be appearing on a range of Sainsbury's game products including whole pheasant and partridge, game casserole and woodpigeon breast fillets. Sainsbury's will also be running a series of game tasting sessions in-store during the Taste of Game Week.
In recent years the BASC has been involved with a number of initiatives to increase the general awareness of game as a high quality, nutritious food source and now working in conjunction with one of the UK's top supermarket chains one can really see their hard work coming good.

For a full listing of the events taking place as part of the Taste of Game Week please check our Upcoming Events section and the Game's On website.

And don't forget that if you subscribe to Fieldsports before the 31st December you'll receive a copy of the highly recommended Wild About Game recipe book.