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LFFF & LWSF – prospective highlights

lfff 1Emma Sandham of Zambuni PR shares a few of the exclusive things to see and do at this year's London Fly Fishing Fair and inagural London Wing Shooting Fair.

Now that March is upon us, there is just weeks remaining until the return of the London Fly Fishing Fair (LFFF) and the inaugural London Wing Shooting Fair (LWSF) – to be held on March 23–24 at the Business Design Centre in Islington, London. 

With the exhibitor list and demo/lecture schedule now in the very final stages, the fairs are promising to deliver two exciting days of all things shooting, fly fishing and outdoor lifestyle. 

Co-founder of the fairs, John Kelley said: “We are really looking forward to seeing the shooting and fly fishing community come together in one place and embracing their sports with like-minded people. This year we have worked very hard to ensure the talks and demos are even more interesting and varied than last year to give something different to what you would usually see at other fairs around the UK. 

“We strongly believe that the LFFF is a springboard to bringing more interest into the sport. And we have also launched The London Wing Shooting Fair this year as a supplementary fair which has been brilliantly received so far. We would love for this to grow in the coming years, and perhaps take in more country sport activities.”

Orvis UK's 50/50 on the Water campaign launch

orvis 50/50Head over to Orvis UK’s stand during your visit to the fairs to learn more about their important initiative launching across the country sport’s industry – the 50/50 on the Water Campaign. 

This new initiative aims to establish an equal split of fishermen and women on the water by 2020, and will be supported by many of the leading global names in fishing. To do this, Orvis UK will educate, inform and encourage more ladies than ever to participate in the sport. 

At the fair, Orvis will provide information on upcoming events that will be held to educate women on gear choices, selection and function; reveal more about their future bespoke ladies classes tailored to inspire, create confidence and build skills; and talk about fishing trips and mentoring opportunities in the pipeline for the next generation of guides, shop associates and industry leaders. 

Plus, with the revelation of their new web platform, the LFFF will be the perfect opportunity to learn more about Orvis’ fantastic campaign.

Fundamental conservation projects

With so many brands, organisations and businesses in the fly fishing and shooting industry heavily involved with some truly exciting conservation projects, the fairs will be the perfect place to learn about new initiatives, hear how existing projects are developing, or even discuss some of your own ideas. 

For example, the Game & Wildlife Conservation Trust's (GWCT) head of Fisheries Dylan Roberts will be speaking at the fair to help raise awareness of the brilliant work that he and his team are doing and highlight the many ways we can all help. 

Just one of their current projects is to catch, weigh, measure and tag over 10,000 salmon parr each September, thus allowing the trust to monitor the species' movements and accurately estimate the survival rate of parr, smolts and adult marine wildlife. 

Along with the GWCT, BASC, Salmon & Trout Conservation, West Country Rivers Trust and Atlantic Salmon Trust will also be at the shows to discuss their repective projects and research in further detail – just head to their stands to find out more!

Fly fishing and shooting destinations: The thrill of the chase and where it can take you

travel agentsFather and son co-founders of the fairs, John and Fergus Kelley have been fortunate enough to enjoy many years of travel and adventure through shooting and fishing. They hope to share the joy they have gained from these experiences with a wider audience by raising awareness of the accessibility of these sports in urban areas – not just rural.

Fergus Kelley said: "Fishing has given me a reason to visit so many different countries, experience different cultures and meet new people. I believe that our fairs will allow us to bring this community of like-minded sporting characters from all over the globe to one location in the heart of London."

The list of fishing and shooting travel agents exhibiting at the fairs is extensive, so be prepared to meet Fly Odyssey, Frontiers Travel, Farlows Travel, Salvelinus and Fish Pal. As well as the UK’s Bettws Hall and William Powell Sporting, Absolute Wing Shooting, Spain’s famed partridge shooting at Butler Del Prado and Scotland’s Ladies McNab Challenge... plus many more!

Demos on the indoor casting pool

casting demoOnce again the indoor casting pool will take centre stage, offering visitors the opportunity to learn from some of the best in the industry such as Paul Proctor, Hywel Morgan, Charles Jardine and Marina Gibson.

The casting pool will be found on the upper level of the Business Design Centre. Once an agricultural hall, the pool lends itself beautifully to the domed, glass ceiling. Wherever you are at the fair, you’re sure to have a great view of the demos taking place. Aside from the demos and talks, competitions and product testing will also be held here... so you might even be lucky enough to cast on there yourself. 

The Fly Fishers International (FFI) team will also be at the fair conducting demos and providing free tuition for all visitors throughout the course of the two days. “Since 1964, the FFI has been an organised voice for fly fishers around the world. We represent all aspects of fly fishing – from the art of fly tying and casting, to protection of the natural systems that support healthy fisheries and their habitats so essential to our sport. So we look forward to meeting all visitors to the fair.” 

Other fair highlights

top payne shootingFor more highlights or information about the fairs, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. or visit londonwingshootingfair.co.uk or thelondonflyfishingfair.co.uk for tickets.



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