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Getting the right message across

With the increased attention that country sports have had recently – in the press and on social media – the release of The Value of Shooting report from PACEC, which explores the economic, environmental and social contribution of shooting sports to the UK, could not be more timely.

If the damning results of the BBC's rural coverage review did not urge everyone in the fieldsports fraternity to sit up and take note of the light in which their pastimes, passions and livelihoods are being shown in the wider media, then the recent attacks by the RSPB and individuals like Dr Mark Avery, George Monbiot and Simon Barnes should certainly have set the alarm bells ringing.

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A tool for good, or a fast-track way of undermining our country sports? William Pocklington and Marcus Janssen consider the benefits and pitfalls of social media.

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